American Marketing Association / Alter Agents What Makes the Best Super Bowl Ads? February 2, 2016

What? The Super Bowl is unlike any other television event when it comes to advertising: People actually want to see the commercials.
So What? Viewers want to see new and different commercials on Super Bowl Sunday, so companies have to balance that demand with the necessity to stay on target and on brand.
Now What? Google’s new marketing product, Real-Time Ads, allows an ad element like images or text to be updated in real time so a brand can build a story with itself at the center while still leveraging “buzzability.” (more…)

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Univision / Dr. Gail Gross Promoting (Encouraging) Your Baby’s First Words January 26, 2016

Promoting (Encouraging) Your Baby's First Words

Discover how to stimulate your baby’s language. (more…)

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LA Times / Cliffside Malibu For ‘Prescription Thugs’ filmmaker, drug abuse hit close to home January 25, 2016
For 'Prescription Thugs' filmmaker, drug abuse hit close to home

“You get addicted so quick,” said Chris Bell, 43, who 10 years ago became addicted to painkillers after hip replacement surgery. (Mel Melcon / Los Angeles Times)

While making a documentary on pharmaceutical companies and prescription drug abuse, Chris Bell was drinking heavily and trolling urgent-care clinics for Xanax in an unraveling of addiction and delusion similar to the slide that had killed his brother years earlier. (more…)

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Univision / Dr. Gail Gross Lessons for Sons January 19, 2016
Aim these teachings that every child should receive.

Aim these teachings that every child should receive.

Although much has changed, the idea still persists that men should not appear weak, dependent or sensitive. Forget the stereotypes! Best regards these teachings to educate sons. (more…)

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the Woman Formerly Known as Beautiful / The Perfect Derma She Looked 10 Years Younger: Perfect Derma Chemical Peel January 13, 2016

My friend, Jeannine, stopped by to drop off holiday snacks and I couldn’t believe how great she looked. Had to share her story with my fellow Women-on-the-Edge. (On the edge of what remains elusive): (more…)

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