Digiday / Alter Agents

Tesla is the new Red Bull: Every brand wants to be it but can’t pull it off

April 13, 2016

Tesla is the new Red Bull: Every brand wants to be it but can't pull it off“A combination of factors leads to Tesla’s marketing success: Innovative, revolutionary products and a genius CEO Elon Musk who has track record of success. I’m not sure you can replicate what Tesla has been doing – or if there’s a marketing model for other brands,” said Rebecca Brooks, co-founder of market research firm Alter Agents.

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