Wearables and Internet of Things are logical outgrowths of the Intel brand as long as it still retains the concept that “Intel Inside” promoted: Electronics power by Intel are superior. If Intel wants to distance itself entirely from the idea of “Intel Inside” and pivot to another message, however, it will take a long time and lots of work for the brand to re-educate the consumer, said Rebecca Brooks, co-founder of market research firm Alter Agents.
