In 2015, the L.A. based make-up artist and photographer Vlada Haggerty posted an image to her Instagram that even those unfamiliar with the Instagram beauty community have likely come across in some capacity by now: a pair of molten gold lips dripping colour, mouth open and teeth slightly exposed. It would go on to become one of the artist’s signatures and one of the most copied editorial make-up images. Everyone from Kylie Jenner’s beauty label to LVHM’s Make Up For Ever and the fashion brand Guess seem to have knocked it off in different iterations, ranging from packaging to t-shirts. Haggerty has been both outspoken about these alleged infringements and fought back with lawsuits.

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