Viral challenges showing and encouraging kids to do things like the “skull breaker challenge” (depicting people tripping someone so they hit their head) has resulted in serious injuries.

It’s also proven to be a conduit for serious misinformation, said Dr. Peterson Pierre, founder of the Pierre Skin Care Institute in Thousand Oaks, California.

“Science has largely been replaced by popular opinion for a large portion of the population,” Pierre told Healthline. “With information overload and no way to properly assess it, people are being led astray.

“Millions of voices are now easily heard and everyone fancies themselves an expert, especially if they have millions of followers,” Pierre said. “Most of these individuals are posers with no formal training or experience in anything skin related.”

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