Cultivating your professional brand as an executive takes time, energy and patience. These ten tips will get you on the right path to building a successful reputation.
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I wanted to let you know that we signed a marquee account yesterday that was already being courted by our much larger main competitor. This account was ready to sign with our competitor, but decided to give us a call based on the front-page coverage that Arlene secured for us in the LA Business Journal. Our competitor spent months selling this account on the concept, and we simply came in at the end and demonstrated that we had a better offering and better team. This one account alone will pay for the last 12 months of your fees. Thank you!
CEO, SignatureMD
When I signed up with Arlene Howard PR, I was expecting to be disappointed yet again by another vendor. In a few weeks, Arlene’s firm has generated guest appearances on KTLA, NBC, and Dr. Drew and blurbs in Bustle, Healthline, and Reuters Health. Arlene’s firm has exceeded my expectations in a very short amount of time. I highly recommend her.
Founder TMS & Brain Health
As a former producer on a prominent TV news franchise, I met and got calls from publicists on a daily basis. While I have good relationships with several of them, Arlene is one of the few whom I truly trust and respect. So it was a no-brainer that when it came time to promote my book, Healing Herbal Soups, I would enlist Arlene to do the PR. Not surprisingly, she delivered with flying colors.