Asking a beauty professional–whether it’s a celebrity hairstylist, makeup artist, or Instagram influencer (hi, 2018)–for advice is always a safe bet. But dig a little deeper, and you’ll find there are plenty of other women out there who are legitimate authorities in their own right. In our new column, Unlikely Experts, they’ll give real reviews and recommendations. Whether it’s surfers on the best conditioners, bikers on the best cleansers, or ballerinas on the best foot creams, it’s fair to say these women know best.

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