Before the global health crisis, Alexander Rivkin, MD, the pioneering facial cosmetic surgeon behind the “Non-Surgical Rhinoplasty” approach, was offering his patients the latest in non-invasive, non-ablative cosmetic treatments. As assistant clinical professor at the David Geffen UCLA School of Medicine, he would typically divide his time between patient care, FDA clinical research trials, educating other physicians, media appearances, and lecturing at scientific conferences throughout the world.

Rivkin has maintained the Westside Medical Aesthetics practice in Los Angeles for the past 17 years and agrees with Rahban, wholeheartedly, that finding people to work at the practice can be a difficult task, so he has remained flexible and accommodating to the needs of his employees and their family necessities–for example, like his assistant manager who started working remotely after giving birth to her first child.

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