There are a few different ways to try facial exercise — but experts differ on how long and how frequently to do it. Based on the results of the aforementioned JAMA study, it may require 20 to 30 minutes daily for a few months to notice a change, and then the same timeframe a few times a week to maintain results, which may not be sustainable for some. However, as Peterson Pierre MD of the Pierre Skin Care Institute explains, if you’re able to add on this time to your daily/weekly routine, there is some reward for your efforts. “If you thrive on structure and think you can be committed and consistent with this program, you can reap the benefits of firmer skin, fuller cheeks, and a younger appearance,” he says.

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