Ready to get the best bang for your buck with your practice advertising in 2019? Then plan, be patient, and invest some time and money into the right message. The good news, for starters, is that eye practices traditionally are open to cutting-edge advertising and marketing ideas. “Ophthalmologists have historically been one of the most progressive groups regarding marketing,” said Chad Erickson, vice president of marketing and business development, Advice Media, Park City, Utah. This includes cutting-edge websites, YouTube channels with educational videos, and engaging social media, Mr. Erickson said. However, there’s always room for improvement. Here are 10 ways to maximize your traditional and digital ad dollars in the new year.
Insider /
Dr. Anna Guanche
How to know if you’re using too many skin-care products, according to experts
February 6, 2019
With the beauty and skin-care market constantly evolving, it may be very tempting to try every new product that hits the shelves. From face masks to moisturizers, there’s not a day, week, or month that doesn’t go by where a new product isn’t marketed for all skin types. But just because there are so many products to choose from – each with their own benefits and promised results – does that mean you should try as many as you’d like?
Medium/Authority Magazine /
Winner Circle Athletics
Sports Stars Making A Social Impact: Jordan Campbell is helping to revolutionize education
February 6, 2019
had the pleasure to interview Jordan Campbell, of the Cincinnati Bengals. Jordan learned early on that vision and planning were critical to athletes, personally and professionally. The distinction with Jordan is that his concept has dramatically changed the lives of hundreds of kids, thanks to his creating Winner Circle Athletics, a one-of-a-kind charter school and sports training facility catering to middle school age kids with big athletic dreams but need an educated pathway. It’s the first charter school in the country with a focus on athletics. After shattering records at Norco High (four straight CIF championships), Jordan was awarded a full-ride scholarship to USC, which cemented his belief in surrounding himself with winners – a philosophy that set the foundation for Winner Circle Athletics years later.
BuzzFeed /
Winner Circle Athletics
15 Work Ethic Lessons We Can Learn From Professional Athletes
February 6, 2019
In order to reach the echelons of a professional athlete, you have to have an enormous drive, grit, and determination. Grit, drive, and determination are critical work ethic lessons that most us can apply in our own life.
Here are 15 short lessons I learned from prominent sports stars.
I hope you find some of these nuggets useful!
Prevention /
Dr. Ming Wang
6 Signs Your Awful Cold Has Actually Turned Into a Sinus Infection
February 4, 2019
Congestion. A runny nose. A sore throat. These are cold symptoms we know all too well. But what happens when all the chicken soup and vitamin C in the world don’t seem to be doing the trick? It may be one of the sneaky signs that you actually have a sinus infection.
Testimonials Read More
It seems the Arlene Howard team is always searching for that next opportunity that presents in the media. I have been surprised to be contacted by Arlene or her staff on weekends, or later in the evening when something exciting is about to happen. Arlene’s personal relationships and attention to detail has provided our practice with opportunities that have added to our cache in the field of plastic surgery throughout the world. Arlene’s service has, even in these tough economic times, added to my bottom line. The media hits she's orchestrated have allowed me to enhance my website with videos from a list of television shows that gives my practice a competitive edge, along with prestige and future opportunity.
Beauty Aesthetic Institute for Plastic Surgery
As CEO of Aier-USA, part of the world’s largest eye group servicing 3 billion people worldwide, Arlene Howard has played a critically important role in our growth! I have worked with Arlene and her company since 2017, and although I had previously worked with many public relations firms, I can confidently say that our experience with Arlene and her organization has far surpassed any of them. Arlene and her team care deeply about their clients, customize their work based on the specific needs of each client, and work extremely hard to follow through on each task and make the interests of their clients a top priority. The most impressive aspect of Arlene and her team’s work is the RESULTS. They have produced some of the best PR results for us that we have ever experienced, including the production of a major article about Aier-USA in Forbes Magazine, articles in USA Today and EyeWorld, the authoritative magazine of our profession, and prominent TV appearances such as the one on Daystar, one of the country’s top Christian TV networks. If you are looking for the best, one-stop-shop company that truly cares for your business’ success, who will go the extra mile to make things happen for you, can produce prominent national PR exposures, and is totally dedicated to providing results to help your company move into the highest level of business success, Arlene Howard Public Relations should be your #1 choice!
Arlene's communication skills are only surpassed by her persistence to get the job done-and done right. She's the person you want on your team.
Business Icon