Ready to get the best bang for your buck with your practice advertising in 2019? Then plan, be patient, and invest some time and money into the right message. The good news, for starters, is that eye practices traditionally are open to cutting-edge advertising and marketing ideas. “Ophthalmologists have historically been one of the most progressive groups regarding marketing,” said Chad Erickson, vice president of marketing and business development, Advice Media, Park City, Utah. This includes cutting-edge websites, YouTube channels with educational videos, and engaging social media, Mr. Erickson said. However, there’s always room for improvement. Here are 10 ways to maximize your traditional and digital ad dollars in the new year.

Read the full story here: