AmericanHealthAndBeauty.com / Dr. Nicholas Nikolov

Cosmetic Surgery Isn’t Vain – It’s Survival

April 13, 2010

April 09, 2010

Cosmetic Surgery Isn’t Vain – It’s Survival

When does cosmetic surgery stop being about looking better
and start being about survival? 

It is no secret that beautiful people are revered.

We are all
painfully aware that each A-list celeb can be described as beautiful…if
not drop-dead gorgeous. Just take a look at George Clooney, Angelina
Jolie and Brad Pitt…

And now a recent study proves that human
beings are hard wired to actually prefer beautiful people. Couple that
with the legion of books which all hail the science of beauty, including
“Survival of the Prettiest” by Nancy Etcoff… all which lead us to
conclude that beauty is not quite as “skin deep” as stipulated by the
popular expression. A recent study conducted by ABC’s 20/20 shows that
human beings react more warmly to a person in distress if they are
beautiful. Which begs the question, are people really that shallow?

The answer, which is based in scientific fact, lends some much needed
insight…human beings are simply reacting to their own genetic instinct
when they appreciate and are drawn to beautiful people. But when you
combine the symptoms of “coveting beauty” to what can best be described
as a rocky economy you get an outcome that few could have predicted, a
spike in what many are labeling “survivalist” plastic surgery.

Beverly
Hills board certified plastic surgeon Dr. Nicholas Nikolov notes how
“ego driven plastic surgery” has taken a back seat to “survivalist”
surgery. Since studies find that being beautiful makes life considerably
easier and more fulfilling, an increase in cosmetic
surgery makes sense. Of course—we are not suggesting that a nose
job is necessary to live, but it very well may be necessary in
order to snag the corner office, new job, or woman/man of your dreams.

Dr.
Nikolov notes that many high ranking male and female executives are
choosing to invest in themselves through cosmetic surgery, in order to
“stay fresh and competitive in a cut-throat market-place.” Dr. Nikolov
states “the choices depend on what results the patient wants to achieve.
It may require invasive surgery or be a simple as a topical or filler.
Patient’s choices are no longer limited to just the face—as many
people also considering their bodies. Re-sculpting, liposuction and
hair transplants are all options available to patients looking to
enhance their appearance and stay young.”

http://www.americanhealthandbeauty.com/articles/?article=2737

http://www.drnikolov.com/