When Kathy McCoy started taking a new blood pressure medication, she felt a little dizzy, so she asked her husband to drive her to work.
Over the next few days, her dizziness subsided, but then McCoy got fatigued and turned very pale. She called the physician who’d switched her meds, who told her to stick with the medicine, verapamil (a calcium channel blocker), for another week. (more…)
What’s more powerful than Luke Skywalker, Yoda and Darth Vader combined?
The marketing “Force” at Disney Inc.
But could the company’s promotional blitz behind the seventh film in the “Star Wars” saga end up hurting, not helping, the franchise? (more…)
USC’s handling of Coach Steve Sarkisian’s situation drew criticism Thursday from a doctor who treats patients with addiction problems.
Dr. Howard Samuels, founder of the The Hills treatment center in Hollywood, said based on Sarkisian’s behavior Saturday night and public comments this week, it was unwise to have Sarkisian seek treatment and coach football at the same time. (more…)
By Rebecca Brooks, Partner and Co-Founder, Alter Agents
Honey Maid, the venerable brand of graham crackers whose very name evokes sepia- toned memories of the good ole days, launched a cutting-edge advertising campaign last year that is a model for all other brands seeking to be genuinely “genuine.” We’ve all heard that the evolving, self-aware consumer wants brands to be more “real” and “authentic,” but what does that mean? (more…)
Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. Travelers may have a general preference for one chain or another, but when it comes to deciding which specific property at which to stay and how much they enjoy the experience, it comes down to local. So how should global hospitality brands manage such a bifurcated marketing strategy? (more…)
Founder/CEO of Furry Angel Foundation