Daily Candid News / Cliffside Malibu ‘With the right treatment, he can get back on track’: An Expert Weighs In On USC Head Football Coach Steve Sarkisian’s Firing October 13, 2015

Sarkisian fired | Arlene Howard PR

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For some, it had been a long time coming.

In August, USC head football coach Steve Sarkisian appeared intoxicated at a pre-season event in August but, blamed his drinking problem on a medication. (more…)

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Los Angeles Daily News / Cliffside Malibu USC fires football coach Steve Sarkisian October 13, 2015
USC football coach Steve Sarkisian

USC football coach Steve Sarkisian

By Scott Wolf, Los Angeles Daily News

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In a stunning and rapid turn of events, USC coach Steve Sarkisian was fired Monday, just one day after appearing intoxicated at a team meeting and missing practice and just hours after he was placed on indefinite leave. (more…)

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Advertising Age / Alter Agents A Four-Point Plan for VW to Repair Its Brand October 9, 2015

Volkswagen Needs a Cultural Reboot

“I’m not aware of any wrongdoing on my part.”

Those nine words pretty much sum up what’s wrong with the Volkswagen brand these days. Spoken by former CEO Martin Winterkorn on his way out the door, it speaks volumes about why VW’s “clean-diesel” mess requires more than the typical crisis-management response. This is pure scandal on a macro level because, as Mr. Winterkorn also said, the marketer has “broken the trust of our customers and the public.” (more…)

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E-Commerce Times / Alter Agents Microsoft and Google End Hostilities, Partner Up October 7, 2015

microsoft-google-lawsuits-partnership

 

By Quinten Plummer
Oct 2, 2015 7:00 AM PT

Following a successful series of talks, Google and Microsoft on Thursday announced they had come to an agreement to close about 20 lawsuits fired off by both sides. (more…)

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smartertravel.com / Alter Agents The Worst Decisions You Can Make on a Cruise October 1, 2015
The Worst Decisions You Can Make on a Cruise

If you’re making any of these poor decisions, you’re cheating yourself of the best version of your cruise vacation.

If you know what you’re doing, cruising can be an enriching form of travel. But plenty of people swear off the big ships because of some terrible experience that ruined their first time out. To prevent yourself from becoming yet another cruise hater, take note of these rookie mistakes–and don’t make them. (more…)

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