Deland Jessop, co-founder of Counting Sheep Coffee, created this sleep-inducing coffee blend because his wife loves coffee, but like many American’s she is highly sensitive to caffeine.
“The decaf market was ten percent of the coffee market. That’s a huge number of people drinking decaf to begin with.” Jessop told the Boston Globe. “We don’t know exactly how big. But the decaf market is worth billions of dollars, so there is space there.”
Counting Sheep Coffee is available on Amazon.com and select retailers throughout the country in 12 oz. pre-ground packages and individual K-cups for Keurig machines.
The only downside could be the price. Amazon is selling one case of 12 12-ounce bags for $142.95