The Doctors / Counting Sheep Coffee The Real Deal on Natural Sleep Aids July 17, 2015
Read More
Gentleman's Gazette / Counting Sheep Coffee The Coffee Guide April 13, 2015

Coffee Guide

One of the most popular beverages in the world, coffee has undergone a resurgence from the basic can of ground or instant coffee popular in decades past to a premium hot and cold beverage we indulge in around the world.

Crema artSingle serve K-Cups

The History of Coffee

There are many stories and legends about how coffee was first discovered. Some believe it was found by ancestors of the Oromo tribe in Africa whereas others believe it was the 19th century Ethiopian goatherd Kaldi who discovered it when his goats became excited after eating the beans. Still, others believe it was discovered in Yemen by Sheikh Omar who was known for his unique abilities to cure the ill through prayer. After being exiled, it is said he chewed the bitter beans when he was starving and living in a cave in the desert near Ousab. He found the beans to be too bitter and roasted them thinking it would improve the flavor. However, they became hard so he boiled them which resulted in coffee and was heralded as a miracle drug throughout much of the region which caused Omar to be received back into the community and made a saint.

Despite the many stories from around the world, the first documented piece of credible evidence is from the 15th century in the Sufi monasteries around Mocha, Yemen which, many might argue, that the story of Omar proves to be the factual account of where coffee came from. It was in Mocha where the bean was first roasted and then boiled in a similar fashion to how it’s prepared today.

It wasn’t until 1670 that coffee hit the rest of the world after it was smuggled out of the Middle East by a man named Sufi Baba Budan who took seven seeds from Yemen to India strapped to his chest. Before, any exportation of coffee was regulated to pre-boiled or sterilized coffee. The seeds were then planted in Mysore and used to breed new plants which took them to Italy, the rest of Europe, Indonesia and finally North America.

As the centuries passed, coffee continued to be used as a medicinal drug for stomach ailments as well as being used as an energizer. According to documentation, it was traditionally called Bunno and served in a porcelain cup each morning that was passed from one person to the next, each of whom consumed a cup.

Then, in 1600, Pope Clement VIII declared coffee a Christian beverage and its popularity increased dramatically. By 1645, coffee houses were born in Rome and within just a few years, they were one of the most popular establishments around the world.

Types of CoffeeIced coffee

By the early 1900s, instant coffee was invented by George Washington of Belgium who took out adverts for his Washington Coffee in 1919. Coffee was now available globally and the Dutch East India Company began to aggressively import coffee.

One of the first places it began to introduce its coffee was in England where it instantly became popular. In 1654 the Oxford’s Queen’s Lane Coffee House was opened and it still remains in existence today. After its success in England, the importer introduced coffee on a large scale to France in 1657 and finally Austria and Poland following the Battle of Vienna in 1683.

Despite it’s European popularity, America didn’t immediately take to the bitter drink, instead preferring alcoholic beverages over coffee. It wasn’t until the Revolutionary War when the demand for coffee in America became so great that suppliers began to hoard their supplies and prices were significantly jacked.

Following the War of 1812, when Britain cut off the import of tea to the United States, coffee became the drink of choice. Meanwhile, in Brazil, coffee was spiraling out of control in popularity and cultivation was prime due to the regions fertile soil. Today, Brazil remains the number one producer of coffee worldwide generating 2,609,040 tonnes each year. Of the two main species of coffee grown, arabica coffee continues to be the more popular and well regarded type in comparison to robusta which is more bitter and offers a reduced flavor profile but better body. It’s because of this, that 3/4 of all coffee cultivated today is from arabica beans, however, its still the high quality robusta beans that are used for traditional espresso due to the full bodied flavor and crema.

World Production

Coffee is grown around the world but the following regions are the ten largest exporters of coffee today:

1 Brazil 33.1%
2 Vietnam 15.2%
3 Indonesia 6.3%
4 Colombia 5.9%
5 Ethiopia 5.0%
6 Peru 4.1%
7 India 4.1%
8 Honduras 3.4%
9 Mexico 3.3%
10 Guatemala 2.9%

Coffee plant with berries

Production Process

Coffee berries or beans aren’t simply picked and roasted but actually undergo a fairly extensive set of processes before they reach our cups. First, they’re picked by hand which is a very labor intensive method but yields the best results due to the extensive pest issues that cause the majority of coffee beans to be inedible. Once the ripest berries are picked, the coffee is processed using a dry or wet process depending on the strength and flavor the producer wants. Once the berries are sorted by color and ripeness, the flesh is removed and the seeds fermented to remove a slimy layer of mucus on the actual seed. Once that process is finished, the coffee seeds are washed with fresh water to remove any dirt or residue and the seeds (or beans) are dried on raised drying tables which allows air to circulate around the entire bean or on concrete under the sun.

Some coffee will then undergo a process called Kopi Luwak which is made from seeds eaten by the Asian Palm Civet and passed through its digestive system. This results in a less bitter coffee and is often regarded as being some of the most expensive coffee in the world with a single pound costing upwards of $100.

The next process is the roasting stage where the green coffee is roasted until it reaches a particular taste structure. As the bean is roasted, the moisture reduces which causes it to influence the strength. During the roasting process, the bean changes color as caramelization results in the breakdown of the starches which turns them into the brown color we’re familiar with.

As the temperature reaches 400°F, oils begin developing which is primarily what provides the familiar aroma and flavor profile.

Roasted coffee beans

Once the coffee is roasted, experts grade it based on visual characteristics such as the reflection of light on the roasted seeds using a process called spectroscopy. The coffee is then graded as light, medium light, medium, medium dark, dark, or very dark roast.

It’s this grade that allows consumers and brewers to determine the flavor and body of the coffee. While most people assume dark roasts to have more complex flavor profiles, it’s actually the opposite with the lighter roasts having the more complex and varying flavors. Another myth is that the grade determines the caffeine level in the coffee.

All coffee contains caffeine and for producers who wish to make a decaffeinated variant, the coffee has to under yet another process during the coffee’s green stage. There are many variations of the process, but the most common is the Swiss water process where the seed is soaked in hot water or steamed and then introduced to a solvent which removes the caffeine oils. The extracted caffeine is then sold to the pharmaceutical industry for use in medicine or herbal drugs.


What is Crema?

Crema is an important word in the espresso world, but what exactly is it? Does it really matter?

While some coffee experts don’t care about it at all, others rave about it, but just like with most most things we believe: each to his own!

Crema is…

Crema is the light tan colored liquid or foam that you can see on top of your espresso. It looks a bit like a Guinness beer with less foam.

Why does Crema exist?

When water is forced through the ground coffee under pressure, the oil parts of the bean are emulsified, which results in tiny bubbles of air. On top of that coffee beans emit carbon dioxide for about 24 – 72 hours once they have been roasted, which means freshly roasted coffee emits CO2, which helps to create the little foam bubbles.

In addition, the coffee industry has increased the quality level quite a bit in recent years. Hence, the bean’s natural oil content increased considerably.

As a consequence, espresso enthusiasts from around the world became obsessed with the crema and often considered it to be the most important element of a good espresso.

Crema is Not A Hallmark of Quality

However, Crema is not necessarily a hallmark of quality coffee.

Even if you have the nicest looking crema in the world, your coffee could still state rather sour because the crema is the result of post-roasting carbon dioxide. At the same time, you may get a beautifully, dark roasted coffee without any crema that has a superb flavor profile. Last but not least, makers of coffee machines have tried to add certain technology to machines giving the illusion of crema while the flavor remains the same.

Crema Conclusion

Therefore, we suggest you rate coffee by its taste, not the amount of Crema or lack thereof.

How to Store Coffee

If you’re the type of person who stores coffee in the refrigerator you might want to stop. While it’s important not to store coffee in heated or lit areas, it’s also equally important to prevent the coffee from being exposed to moisture which occurs when it’s stored in the fridge or freezer. The best way to properly store coffee is in a sealed, airtight container made of ceramic or glass. However, coffee that comes in a can will remain fresh indefinitely until the can is opened.

Brewing Methods

Today many methods of brewing coffee are available from the stovetop Bialetti (which is used in almost 90% of all homes in Italy and remains one of my favorite methods), to the Keurig, Tassimo and Nespresso machines that seem to brew a perfect pot in record time. While there is no method that can arguably be considered the best, here are a few recommended brewers to consider:

Counting Sheep Coffee

Counting Sheep Coffee

The taste isn’t exceptional but it still beats the basic Starbucks roasts and has a uniquely nutty flavor profile. The reason I mention this coffee however, is that there’s nothing else like it in the world. Surprisingly, this decaf coffee is engineered to help you sleep. Using valerian root which is an herbal sedative, I tried both the Bedtime Blend and the stronger Lights Out roasts. I was asleep within thirty minutes. About $17 a pound. 

Original Article

Counting Sheep Coffee

Read More
Monsters & Critics / Counting Sheep Coffee Foodie Heaven: Natural Products Expo 2015, What We Loved! March 18, 2015

Our favorite food convention has left SoCal, but we have had a week to regroup and highlight our taste-tested picks for you to seek out and try in the grocery store! (more…)

Read More
The All Day Coffee Break / Counting Sheep Coffee Counting Sheep Coffee: A Different Kind of Coffee March 18, 2015

Who would have thought there was such a thing as coffee that could help you sleep? Coffee is looked at as something we use to keep us up at night or wake us up in the morning. Counting Sheep Coffee has stormed onto the scene to change how everyone thinks about coffee. Their line of coffee is geared towards helping people who like coffee get to sleep at night. (more…)

Read More
Monsters & Critics / Counting Sheep Coffee Counting Sheep Coffee to Showcase Specialty Nighttime Coffee at Natural Products Expo West March 4, 2015
Read More
Monsters & Critics / Counting Sheep Coffee Natural Products Expo West 2015 Preview Scoop Of Top Exhibitors! March 2, 2015

cavo main

Monsters and Critics is heading to the Comic-Con for foodies, the annual Natural Products Expo West in Anaheim, CA. March 5 – 7, 2015! We’ve already had a jump start trying many products that will be exhibiting there, and have discovered some incredible new entries in the vegetarian and non-veg categories that will be at a grocery near you soon… if not already. (more…)

Read More
Prevention / Counting Sheep Coffee 100 Cleanest Packaged Food Awards 2015: Beverages February 26, 2015

Counting Sheep 40 Winks Bedtime Blend Coffee

Now you can enjoy coffee at night and skip those sleeping pills with this decaf blend featuring organic valerian root–a mild herbal sedative to help you unwind ($15.50;
Tags: vegan, paleo, gluten-free, dairy-free, weight-loss friendly

Original Article

Read More
Extra / Counting Sheep Coffee Extra – Counting Sheep Coffee February 17, 2015

Related Links Extra

Ottawa Citizen / Counting Sheep Coffee Found: Coffee that will put you to sleep. Really. February 3, 2015

Counting Sheep Coffee has no caffeine and contains valerian root to help you relax and get to sleep.

What: Counting Sheep Coffee, a new coffee from a Vancouver company that has 99.9 per cent of the caffeine removed and organic valerian root, a sedative, added. (more…)

Read More
Entrepreneur / Counting Sheep Coffee Can’t Sleep? This Coffee Should Do the Trick. (Yes, We Said Coffee.) January 29, 2015

Can't Sleep? This Coffee Should Do the Trick. (Yes, We Said Coffee.)

For most of us, coffee is the best way to start the day — not to end it. But a quirky java maker by the name of Counting Sheep Coffee aims to change that in 40 Winks. That’s the name of the small Vancouver company’s curious new decaf coffee brew, which it claims is chill enough to put you to sleep. (more…)

Read More
Beverage Daily / Counting Sheep Coffee Coffee that helps you sleep?! ‘This brand can explode,’ says Counting Sheep Coffee January 29, 2015

A Vancouver startup believes it’s on the brink of exploding into mainstream success with its 40 winks coffee – a coffee blended with a herbal sedative, allowing it to be drunk as an evening or bedtime drink. Read More (more…)

Read More
RYOT / Counting Sheep Coffee Sleep-Inducing Coffee Could Become the Next Nightcap January 29, 2015

Screen Shot 2015-01-23 at 1.21.24 PM

When you think of sleep aids, coffee usually isn’t at the top of the list. Warm milk, brandy, and sleeping pills are all usual suspects, but coffee? Not so much.

However, you might change your tune when you hear about a new coffee on the scene. Counting Sheep Coffee could change everything for coffee lovers who also enjoy their fair share of shuteye. (more…)

Read More
Huh Magazine / Counting Sheep Coffee Counting Sheep Coffee – A Coffee Blend That Actually Helps You Fall Asleep January 29, 2015

After finding that they couldn’t enjoy a cup of coffee after 3pm without having sleep issues, Deland Jessop and his wife decided to setup a makeshift lab to see if they could design a new blend of coffee that didn’t keep you awake for hours of end. (more…)

Read More
The Celebrity Cafe / Counting Sheep Coffee Counting Sheep Coffee January 29, 2015

When talking about sleep aids, coffee is the last thing to come to mind. Counting Sheep Coffee is turning that long-accepted notion on its head, and coffee lovers the world over are rejoicing. (more…)

Read More
Thrillist / Counting Sheep Coffee This Coffee Will Actually Help You Fall Asleep January 29, 2015

If you’re addicted to coffee (don’t worry, this is a safe space — so are we), you know that it can sometimes interfere with your sleep cycle if you drink it late enough in the day. And since not everybody wants to stay up all night, people who just enjoy the taste of coffee aren’t necessarily able to enjoy it whenever they want. But like chamomile tea is to British people, so will Counting Sheep Coffee’s new 40 Winks blend be to the non-British masses. Because it’ll help you fall asleep. (more…)

Read More
Food and Wine / Counting Sheep Coffee Coffee Brand Wants to Help You Sleep Instead of Keeping You Awake January 27, 2015

Most of us find ourselves mindlessly sipping coffee throughout the day to keep us awake. But a rapidly growing coffee brand wants to be your nighttime drink as well, crafting a cup of coffee the company claims will help you fall asleep. (more…)

Read More
Time / Counting Sheep Coffee There’s Now Coffee to Help You Fall Asleep January 22, 2015
coffeeA new product mixes coffee with a sleep-inducing herb

Imagine brewing coffee as a nightcap. That’s what Deland Jessop says he and his wife have begun to do with Counting Sheep Coffee–a new product designed to allow coffee lovers to drink a cup before bed without being kept awake for hours.


Read More
Toronto Sun / Counting Sheep Coffee Le Dolci’s Cooking Classes Shoot for the Heart January 16, 2015

Le Dolci

LOVE AT LE DOLCI: It may be January, but many are planning February food events, starting with Le Dolci cooking classroom and bake shop on Dundas St. W., where Feb. 14 will see a full day of fabulous food activities to keep the love flowing. (more…)

Read More
WRCB TV / Counting Sheep Coffee Coffee that helps you sleep? Herb added to the blend January 6, 2015

Source: Chris Chernoff, The Counting Sheep coffee is roasted like regular coffee and uses a chemical-free process which removes 99.9 percent of the caffeine, company founder Deland Jessop says.

NBC News – Coffee is our morning obsession. Some of us love it so much, we drink it all day. But an afternoon or evening cup– even when it’s decaf –can interfere with sleep. A Vancouver coffee company claims it has a solution for java lovers: coffee that makes people sleepy. (more…)

Read More
Daily Mail / Counting Sheep Coffee Coffee that sends you to SLEEP? New Counting Sheep brew features herbal sedative to help you doze off January 6, 2015

People usually drink coffee to stay alert, but a new brand is promising to help you do exactly the opposite.

Vancouver-based Counting Sheep Coffee, which is 99.9per cent caffeine-free, contains a powdered form of valerian, an herb with sedative properties commonly used to treat sleep disorders. (more…)

Read More
Catholic Online / Counting Sheep Coffee Coffee to help you sleep? Counting Sheep Coffee does the unthinkable and promises a good night’s rest by drinking coffee. January 6, 2015

Trying to fall asleep at night can be a relentless battle for many people. They try everything from laying completely still in total darkness to counting sheep. (more…)

Read More
Self / Counting Sheep Coffee Drink This Coffee and You’ll Sleep Like a Baby January 6, 2015


A coffee that…puts you to sleep? Yep, you read that right. Recently there’s been no shortage of innovative ways to get a caffeine jolt, sans mug, from the college students of New Grounds Food who raised over $44,000 on Kickstarter with their “eat your coffee” concept to coffee-infused peanut butters. But now, thanks to Counting Sheep Coffee, you might be ready to hit the hay after one heavy-eyed helping. (more…)

Read More
Fox Chicago / Counting Sheep Coffee New coffee promises restful night’s sleep January 6, 2015


(FOX News) – Most people drink coffee to stay alert but a new brews claims it can help java lovers get to sleep quickly and stay asleep.

Counting Sheep Coffee features a unique blend of decaf beans and approximately 176 mg valerian root, a natural sedative found in many herbal sleep aids. (more…)

Read More
HNGN - Headlines & Global News / Counting Sheep Coffee Coffee Sales Brew Amid Reports of Higher Harvests, Health-Enhanced Blends, New Technologies January 6, 2015

Coffee’s health benefits and appeal led to new technologies and enhanced blends, fueling further investment in a drink for the ages. (Photo : Flickr)

There’s vanilla flavoring for your coffee, there are single-serve technologies for coffee, and now there is a coffee that helps you sleep.


Read More
ABC 6 On Your Side / Counting Sheep Coffee New Coffee Promises Restful Night’s Sleep January 6, 2015

New Coffee Promises Restful Night's Sleep story image

(Kate Murphy) — Do you like drinking coffee during the evening, but hate how it keeps you up all night? The new Counting Sheep Coffee could be for you! (more…)
Read More
Posh Beauty Blog / Counting Sheep Coffee Bedtime Coffee for a Great Night’s Sleep January 6, 2015
Read More
Posh Beauty Blog / Counting Sheep Coffee Bedtime Coffee for a Great Night’s Sleep — Posh Beauty Blog December 30, 2014


Counting Sheep coffee is a great way to enjoy coffee at night and get your beauty rest without calories or alcohol.
By Carla Snuggs

Anyone that knows me well knows that I am a coffee fiend! I live for delicious, bold coffee and feel sad when I have to stop drinking it in the afternoon, knowing that if I drink it any later, it will keep me up all night. I also love coffee skincare products! When Counting Sheep Coffee contacted me to try their coffee, it literally changed my life. Counting Sheep Coffee is a tasty coffee that will calm you down and help you sleep!

Counting Sheep Coffee, is the The Holy Grind for the sleep-deprived. The key ingredient is organic Valerian root. It’s the first and only coffee on the market that’s “designed and engineered to relax you AND put you to sleep”.

This jitter-free java is the NEW natural way to hit the hay. It’s so simple, but so effective and it is the way I get my much needed beauty rest while still being able to enjoy a great cup of coffee in the evening. It’s great to get a good night’s sleep without waking up groggy! I have to also let you know that I am a coffee snob and this coffee actually tastes amazing. It’s rich and bold and I love it black – without no cream or sugar. You can choose between 40 Winks and the Lights Out blend. I prefer the Lights Out Blend – it gives me the best sleep.

Counting Sheep Coffee

Here are some things you should know about Counting Sheep Coffee:

  • Counting Sheep Coffee’s RECIPE FOR REST & RELAXATION: Swiss Water® decaffeinated coffee is blended with organic valerian root (herbal sedative) – 99.9% of caffeine removed. Absolutely NO chemicals.
  • Canada’s version of Shark Tank, Dragons’ Den, popularized this coffee in Canada, and now it’s made its way to America.
  • With 1 in 4 Americans suffering from sleep issues, Counting Sheep Coffee is a perfect cup of comfort without all the side effects of regular and even some decaf coffees.

Counting Sheep is available in single serve pods and as a bag of ground coffee. I alternate between both, using my Keurig or my Hario V60 Ceramic Coffee Dripper depending on how much time or energy I have to make my coffee. If I’ve had a long day, I’ll pop a K-Cup in my Keurig and sip my way to the most restful sleep ever.

Purchase: and

Press samples were provided by the brand/PR for editorial consideration, product testing, photography and review. All opinions are my own.

Source: Posh Beauty Blog

Read More
Self / Counting Sheep Coffee Drink This Coffee and You’ll Sleep Like a Baby December 22, 2014


A coffee that…puts you to sleep? Yep, you read that right. Recently there’s been no shortage of innovative ways to get a caffeine jolt, sans mug, from the college students of New Grounds Food who raised over $44,000 on Kickstarter with their “eat your coffee” concept to coffee-infused peanut butters. But now, thanks to Counting Sheep Coffee, you might be ready to hit the hay after one heavy-eyed helping. (more…)

Read More
Daily Mail / Counting Sheep Coffee Coffee that sends you to SLEEP? New Counting Sheep brew features herbal sedative to help you doze off December 22, 2014

People usually drink coffee to stay alert, but a new brand is promising to help you do exactly the opposite.

Vancouver-based Counting Sheep Coffee, which is 99.9per cent caffeine-free, contains a powdered form of valerian, an herb with sedative properties commonly used to treat sleep disorders. (more…)

Read More
MarketPlace / Counting Sheep Coffee Coffee engineered to put you to sleep. Seriously. December 18, 2014
Freshly brewed coffee.

There’s a coffee company based in Vancouver that is, in my opinion, completely missing the point. (more…)

Read More
Boston Globe / Counting Sheep Coffee Counting Sheep Coffee makes you sleepy. Huh? December 16, 2014

<br /><br /><br /><br /><br /><br /><br />

This coffee will put you to sleep. Huh?

In a sign of how fragmented and specialized the coffee industry has grown, a new coffee starting to gain traction is not only decaffeinated — it has ingredients that will help put you to sleep. (more…)

Read More
Monsters & Critics / Counting Sheep Coffee Oops! Keurig 2.Doh: Consumers Outsmart Unusable K-Cup Situation December 16, 2014

k cups

Coffee manufacturer Keurig has unleashed their latest and greatest 2.0, but don’t get too excited, as the widely distributed coffeemaker is equipped to only “read” licensed K-Cups, rendering many coffee producers’ K-Cups who refuse to be part of the Green Mountain cabal useless. (more…)

Read More
Power Press / Counting Sheep Coffee Coffee for the Sleep Deprived – Counting Sheep Coffee; Expands Distribution in U.S. After Successful Canadian Launch December 16, 2014

Vancouver, B.C. and Newark, NJ (December 13, 2014) — The first AND only coffee product on the market that actually facilitates sleep has made its way over the Canadian border to grace America, addressing a market segment of millions of sleep deprived coffee lovers. (more…)

Read More
lovetoknow / Counting Sheep Coffee Fitness and Health Gift Ideas December 10, 2014
Read More
The Pueblo Chieftain / Counting Sheep Coffee Potluck: Pie baking, wines, baking help, counting sheep November 5, 2014




CANON CITY — Linda Ballard of the Canon City Queen Anne Tea House, 813 Macon Ave., will give a demonstration on pie baking, both sweet and savory pies, at 2 p.m. Nov. 15. She’ll show how to make pie crust from scratch and talk about the variety of pies that can be baked for the season, from double-crust apple to chicken pot pie. (more…)

Read More
Monsters & Critics / Counting Sheep Coffee Counting Sheep Coffee, ‘Sleepless In Seattle’…Or Anywhere No More November 4, 2014



Coffee is a treat for many of us, but come 2 or 3 o’clock, we back off–especially if insomnia is an issue and we need our sleep desperately. (more…)

Read More

Our Clients