What? The Super Bowl is unlike any other television event when it comes to advertising: People actually want to see the commercials.
So What? Viewers want to see new and different commercials on Super Bowl Sunday, so companies have to balance that demand with the necessity to stay on target and on brand.
Now What? Google’s new marketing product, Real-Time Ads, allows an ad element like images or text to be updated in real time so a brand can build a story with itself at the center while still leveraging “buzzability.” Continue reading
Archives
Promoting (Encouraging) Your Baby’s First Words
Discover how to stimulate your baby’s language. Continue reading
For ‘Prescription Thugs’ filmmaker, drug abuse hit close to home
“You get addicted so quick,” said Chris Bell, 43, who 10 years ago became addicted to painkillers after hip replacement surgery. (Mel Melcon / Los Angeles Times)
While making a documentary on pharmaceutical companies and prescription drug abuse, Chris Bell was drinking heavily and trolling urgent-care clinics for Xanax in an unraveling of addiction and delusion similar to the slide that had killed his brother years earlier. Continue reading
Food and drink winners that dazzled us from Fancy Foods Show and more
Dancing Moon Coffee Jamaica Blue Mountain®
This is the brass ring of whole bean coffee. The freshness, flavor, and aroma will send any coffee lover to the moon, so they aptly named themselves Dancing Moon I suppose! Continue reading
Interview with Mesoblast CEO Dr. Silviu Itescu – January 6, 2016
Lessons for Sons
Aim these teachings that every child should receive.
Although much has changed, the idea still persists that men should not appear weak, dependent or sensitive. Forget the stereotypes! Best regards these teachings to educate sons. Continue reading
She Looked 10 Years Younger: Perfect Derma Chemical Peel
My friend, Jeannine, stopped by to drop off holiday snacks and I couldn’t believe how great she looked. Had to share her story with my fellow Women-on-the-Edge. (On the edge of what remains elusive): Continue reading
Ordering Your Own Lab Tests
Is consumer access to direct testing good or bad? Continue reading
Perfect Derma Peel
Dancing Moon Coffee Company! #HolidayGiftGuide
Coffee and coffee beans have very different tastes, and that flavor is something that Dancing Moon Coffee Company seeks to bring out in each of its coffee blends. Continue reading