Like a bad boyfriend, brands lie and cheat. There’s no shortage of examples, including Volkswagen most recently, but also Amazon, Apple and Google, among others. And, like an insecure girlfriend, if consumers love a given brand enough, they are more than willing to forgive – after perhaps a period of cooled intimacy.
Archives
How to Boost App Engagement With Mobile Marketing Automation
2015 Gifts for Family Holiday Gift Guide
Welcome to the 2015 Gifts for Family Holiday Gift Guide. These are gifts that are great for families. You can expect to find fun things for the entire family in these guides. Games, Snacks, Gift Baskets, & more! All of these gifts were tested and approved by Women and Their Pretties or Mama Smiths (unless otherwise stated). Continue reading
10 Gifts Under $30 For Someone That Has Everything
We all have that one person. They really don’t need much. If they wanted it they already bought it for themselves. They don’t collect things, have themes or like nick-nacks. So they are really hard to shop for, right? Well, look no further. Check out these awesome ideas for someone that seems to have everything. There might just be one or two things they don’t have.
Continue reading
Arlene Howard and Bryce Noel with Dan D’Aniello, the cofounder and chairman of the Carlyle Group
How to Make Your Child Stop Crying
Consider these keys to help you manage whining.
By: Cintia Saporito
Even if you already speak with ease, to some crying children, the first response to any situation is tiny whining. As much as we try to satisfy them, they always seem to find reasons to turn to tears. Do you feel that your patience has become exhausted? It is time to help them to overcome the permanent ‘whining’. Continue reading
10 Easy Ways to Save Money on a Cruise
If you’re reluctant to book a cruise because of the price tag, take heart: There are plenty of creative ways to cut costs without sacrificing the best parts of the trip. I asked a handful of cruise experts for their money-saving tips. Their responses make it clear that even if you’re tight on disposable income, you can still enjoy the high seas without busting your budget.
‘With the right treatment, he can get back on track’: An Expert Weighs In On USC Head Football Coach Steve Sarkisian’s Firing
View Original Source
For some, it had been a long time coming.
In August, USC head football coach Steve Sarkisian appeared intoxicated at a pre-season event in August but, blamed his drinking problem on a medication. Continue reading
USC fires football coach Steve Sarkisian
USC football coach Steve Sarkisian
By Scott Wolf, Los Angeles Daily News
View Original Source
In a stunning and rapid turn of events, USC coach Steve Sarkisian was fired Monday, just one day after appearing intoxicated at a team meeting and missing practice and just hours after he was placed on indefinite leave. Continue reading
A Four-Point Plan for VW to Repair Its Brand
Volkswagen Needs a Cultural Reboot
“I’m not aware of any wrongdoing on my part.”
Those nine words pretty much sum up what’s wrong with the Volkswagen brand these days. Spoken by former CEO Martin Winterkorn on his way out the door, it speaks volumes about why VW’s “clean-diesel” mess requires more than the typical crisis-management response. This is pure scandal on a macro level because, as Mr. Winterkorn also said, the marketer has “broken the trust of our customers and the public.” Continue reading