Gun Control, Mental Health Reform Now Top Discussion After WDBJ-TV Virginia Shooting

Alison_Adam“My anger has been building steadily…I’ve been a human powder keg for a while…just waiting to go BOOM!!!!” Vester Flanagan.


Vester Lee Flanagan, the former TV anchor known as Bryce Williams, killed two journalists during a live broadcast on Wednesday morning in Virginia before shooting himself.

The 41-year-old shot Alison Parker, 24, and cameraman Adam Ward, 27, in cold blood at close range while Parker was conducting an on-air interview for WDBJ, a CBS television affiliate in Roanoke, about 240 miles south-west of Washington. Continue reading

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Doctor critical of USC’s handling of Sarkisian


USC’s handling of Coach Steve Sarkisian’s situation drew criticism Thursday from a doctor who treats patients with addiction problems.

Dr. Howard Samuels, founder of the The Hills treatment center in Hollywood, said based on Sarkisian’s behavior Saturday night and public comments this week, it was unwise to have Sarkisian seek treatment and coach football at the same time. Continue reading

Are Brands Being Genuine in Their Ethical Campaigns?

Rebecca BrooksBy Rebecca Brooks, Partner and Co-Founder, Alter Agents

Honey Maid, the venerable brand of graham crackers whose very name evokes sepia- toned memories of the good ole days, launched a cutting-edge advertising campaign last year that is a model for all other brands seeking to be genuinely “genuine.” We’ve all heard that the evolving, self-aware consumer wants brands to be more “real” and “authentic,” but what does that mean? Continue reading

How Hospitality Brands Balance Global and Local in Their Marketing

Hotel Concierge

Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. Travelers may have a general preference for one chain or another, but when it comes to deciding which specific property at which to stay and how much they enjoy the experience, it comes down to local. So how should global hospitality brands manage such a bifurcated marketing strategy? Continue reading

33 Branding Experts On How Subway Should Handle Foglegeddon


It’s a safe bet no one envies Subway’s marketing team – or its reported new CMO - in the wake of the unprecedented implosion of its longtime spokesman. The brand is facing a situation that will likely become a reputation management case study for years to come. While Subway wasn’t complicit in the actions of its longtime spokesman, Jared Fogle, the range of responses from branding experts – from laying low to undergoing a major shift and seemingly everything in between – underscores the complexity and delicate nature of the issue at hand. Continue reading

Mammoth Mountain Ski Resorts Founder Turns 100 & He only Stopped Skiing a Few Years Ago


Mammoth Mountain Ski Resort founder Dave McCoy turns 100 today, and to celebrate, he’s launching a $100 for 100 campaign through his Mammoth Lakes Foundation, the non-profit he founded to support higher education in the Eastern Sierra.

The aim is to get one hundred people to donate $100 by the end of today. If that happens, McCoy will match their donations at 100%. All the proceeds will go to the foundation. Continue reading