What’s more powerful than Luke Skywalker, Yoda and Darth Vader combined?
The marketing “Force” at Disney Inc.
But could the company’s promotional blitz behind the seventh film in the “Star Wars” saga end up hurting, not helping, the franchise? Continue reading
USC’s handling of Coach Steve Sarkisian’s situation drew criticism Thursday from a doctor who treats patients with addiction problems.
Dr. Howard Samuels, founder of the The Hills treatment center in Hollywood, said based on Sarkisian’s behavior Saturday night and public comments this week, it was unwise to have Sarkisian seek treatment and coach football at the same time. Continue reading
By Rebecca Brooks, Partner and Co-Founder, Alter Agents
Honey Maid, the venerable brand of graham crackers whose very name evokes sepia- toned memories of the good ole days, launched a cutting-edge advertising campaign last year that is a model for all other brands seeking to be genuinely “genuine.” We’ve all heard that the evolving, self-aware consumer wants brands to be more “real” and “authentic,” but what does that mean? Continue reading
Hotel brands face a marketing conundrum: Though they may be national or global brands, the average consumer experiences them on a local basis. Travelers may have a general preference for one chain or another, but when it comes to deciding which specific property at which to stay and how much they enjoy the experience, it comes down to local. So how should global hospitality brands manage such a bifurcated marketing strategy? Continue reading
It’s a safe bet no one envies Subway’s marketing team – or its reported new CMO - in the wake of the unprecedented implosion of its longtime spokesman. The brand is facing a situation that will likely become a reputation management case study for years to come. While Subway wasn’t complicit in the actions of its longtime spokesman, Jared Fogle, the range of responses from branding experts – from laying low to undergoing a major shift and seemingly everything in between – underscores the complexity and delicate nature of the issue at hand. Continue reading
Dave McCoy said he’s a fun-loving man, not a businessman.
And that quest for fun and adventure, he said, has led to his long and successful life. McCoy, founder of Mammoth Mountain Ski Area, turns 100 on Monday. Continue reading
Pedophile preacher Josh Duggar admits to cheating on his wife after the Ashley Madison hack revealed he had two paid accounts. Duggar and his wife, Anna, were married in 2008 and have four children. Continue reading